INTRODUCING INCUBATOR

Setting up a fund is a lengthy and costly commitment

We understand how many components are required before you launch your fund and to raise capital, our incubator service enables you to define and tell your story to investors, helping you to gain a pre commitment and giving you that all important momentum during the structuring phase

FUND INCUBATOR – PRE LAUNCHPAD

You need a fund to raise capital, to take your idea (with or without a track record) to investors, this we know is an expensive commitment. What if your route to the investor yields capital raising below your target? Why not Test the waters first with our fund incubator service, our pre Launchpad steps 1-6 below will create and design a story around your idea, we will build a premium brand for this story, through digital marketing we will market the story to gain a pre investor commitment and that all important momentum with minimal risk to you

PRIOR TO SETTING UP/LAUNCHING A FUND

Before setting up a fund we recommend putting together a business plan;

  • Define your target audience and in which countries.
  • Define your route to the investor.
  • What are the unique selling points?
  • Do you have a track record to leverage from?

1. Invest in a Premium Brand

What makes your fund stand out from the masses? Do you have Brand values, loyalty, do you increase your Brand Equity?

We are experts at creating, and delivering a Premium Brand to engage your target audience with. YOUR IINVESTMENT STRATEGIES ARE SOPHISTICATED, YOUR BRAND SHOULD MATCH AND COMPLIMENT THAT. DIFFICULT TO BE TAKEN SERIOUSly WHEN IT is CLEAR no effort has been put into presenting the fund in it’s best light.

2. Create a Story

in a highly congested market you need to differentiate yourself. the sector is conservative by tradtion and new funds often fall in line and become lost through uniformity.

modern investors aren’t going to discover you unless you can engage them at some level. can you craft your story, your fund’s raison d’etre, in such a way that excites and encourages contact? We’re here to help and sculpt that story.

3. Tell your Story

Having defined your story in an engaging way, you must now deliver that message in the most appropriate way. the best way to achieve this is to have a clearly set out marketing and communications strategy.

there are many channels to consider when narrating your story, that the story must be engaging, well written. No point in sending our your story to all waiting for the phone to ring. Your story is teh first impression the investor gains of your fund, that the investor has built a wall around them to fiilter out all and similar stories.

4. Define your Target Audience

We’ve seen so many active fund managers waste valuable time and money by chasing the wrong investor. firing pdf prospectus to everyone in your network is too haphazard and can be perceived as amateur. the old adage of using a rifle rather than a shotgun rings true.

we help you define your target audience and strategise best approach routes. Knowing your target audience produces the best outcomes.

5. Route to your Target Audience/Investor

Fund marketing & distribution plays an enormous role in the success of an investment fund. The asset manager’s distribution strategy should include fund marketing, fund communication, knowledge of distribution channels and regulation, and tools to measure the distribution risk.

smaller funds should take advantage of their nimbleness to create dynamism through, for example, first class digital marketing as opposed to tired traditional push marketing that has become irksome to the recipient.

6. Investor Pre Commitment  

Fund Launch is a stressful time, as such you are focused on incorporation but invariably lose sight on raising capital, at least 15%-25% of funds fail at this point.finscoms can help to ensure success. If you could start to build pre commitment to the fund even before structuring you would improve your chances of success to build vital momentum.

for example, creating a roadmap with fund lifecycle landmarks that prospective investors can follow creates interest and can be used as a negotiation tool e.g. “can we count on your commitment if landmarks 1,2, and 3 are reached on time?”

IN SUMMARY

PRE LAUNCH PHASE

Before you commit to a domicile and a structure, we know that a small investment through our Incubator Service can make all the difference. Our Incubator Service creates and implements a communication strategy, a premium brand, a story about your proposed fund, to tell that engaging story to investors. Completion of your Pre Launch Phase – Go to our Launchpad Phase 

RAISE CAPITAL WITH A PRE INVESTOR COMMITMENT

Investors pre commit to a fund if it matches what they are looking for, a premium brand, an engaging story, a responsive website, are the ideal pre fund commitment tools. Savvy investors are looking for savvy funds. Contact us to find out more mkt@finscoms.com

Our Team

Our team are well placed to deliver your Launchpad, we are all senior marketeer's from design phase to marketing your site with our digital marketing, your Launchpad investment is in safe hands

Edward Simpson

Edward Simpson

CEO

Edward has 25+ years at a senior level within Marketing

Ken Carmody

Ken Carmody

COO and Head of Design & Content

Ken heads our creative and content side of the business

Our Team

Our team are well placed to deliver your Launchpad, we are all senior marketeer's from design phase to marketing your site with our digital marketing, your Launchpad investment is in safe hands

EDWARD SIMPSON

EDWARD SIMPSON

Founder & Co-Managing Partner

Edward has 25+ years at a senior level within Marketing enabling clients to tell their narrative to create interest in them.

BENOÎT EGÉE

BENOÎT EGÉE

Co-Managing Partner

Benoit leads the raising capital team and heads our Luxembourg office

KEN CARMODY

KEN CARMODY

COO & Head of Design & Content

Ken heads our creative and content side of the business

TIM MONTAGU

TIM MONTAGU

Director

Tim looks after funds in their route to funding and heads our UK team

Contact us

Contact us to explore how Launchpad can be adapted for your use

LOCATION

DUBLIN:           +353 (0) 1202 4444    LUXEMBOURG:   +352 2786 0815

Email

mkt@finscoms.com

Offices

Dublin Luxembourg UK

Designed and created by Finscoms