Funds post Launch | Fund Lifecycle

Improve your fund performance? Need help in raising capital? Digitalise your fund?

Funds compete in a congested environment, at least 30% of which fail to raise capital in their first six months, your route to the investor, your marketing and communications need to stand out from the crowd, this is what we do, we work with existing fund structures to maximise and boost their marketing and communications in a digital and traditional world. AI (Artificial Intelligence) for example is being adopted by investors and hedge funds alike, how prepared are you?

Improve your fund performance? Need help in raising capital? Digitalise your fund?

Funds compete in a congested environment, at least 30% of which fail to raise capital in their first six months, your route to the investor, your marketing and communications need to stand out from the crowd, this is what we do, we work with existing fund structures to maximise and boost their marketing and communications in a digital and traditional world. AI (Artificial Intelligence) for example is being adopted by investors and hedge funds alike, how prepared are you?

Its important to communicate to your existing investors, potential investors, service providers, those that are in your sphere of influence

A fund that invests effectively with its brand, communications, marketing and distribution is not only a successful fund, but shows that they are capable/comfortable working in a digital environment, as well as the traditional environment. Often overlooked by established funds is to communicate to their existing investors, at Finscoms we work with funds and their communications/marketing/bd teams to achieve their strategic objectives. For points 1 to 5 we could operate at different stage of the fund life cycle. From helping you maturing an idea to the full implementation, testing and roll-out. And also client satisfaction / feed-back (neutral / external view).

1. RECEIVE AN EXTERNAL VIEW POINT

A review of your marketing strategy and organization (budgets, processes, efficiency, techniques used, etc) by our senior CMO’s/international team, with multi-jurisdictional capabilities and a deep understanding of the market. Our Marketing Audit (from Marketing to sales/route to investors) will show you where you can be more efficient.

2. CLIENT SUPPORT (HERE WHEN YOU NEED US)

On occasion internal teams struggle with their workload but with our strong understanding of the fund industry, we can easily provide flexible resources to re-inforce your teams. Having an external marketing resource such as Finscoms can free up team members to focus on their primary tasks.

3. NEED AN EXPERT?

At times during a project lifecycle you will require dedicated resources or support (social medias, video…and soon Artificial Intelligence/VR, specific regulation guidance or operational questions e.g. how to reach certain types of investors, etc). Finscoms can provide dedicated experts for all kind a specific missions.

4. OUTSOURCING OF MARKETING, COMMUNICATION, BD, AND MORE

Outsource your MarCom and BD to Finscoms to create greater flexibility. We are often brought in to play when a client is building towards a smooth product launch. Finscoms has enough experience to add value to any point along a project cycle.

5. PROJECT MANAGEMENT SUPPORT

Along with the MarCom/BD, we can also assist your teams by coordinating layered projects: new product launch, supplier selection, redomiciliation, new branding (to implement company wide and externally). We can project manage, coordinate all teams (your teams, our specialists, your suppliers) to free up your time.

6. LOBBYING/PR/MEDIA

Finscoms can assist you in developing an effective media strategy aimed at maximising effect of each platform chosen. Finscoms has a wide network of publishers and platform providers, with long standing agreements in place already we can drastically reduce related costs.